Terms of Service

Last updated: 18 July 2026

These terms cover three separate things, and it matters which one you are using: this website, the licensed software, and our paid done-for-you services. The software terms are your licence agreement, not this page.

Who we are

BWAVE LTD, registered in England & Wales, company number 16870670.
Registered office: 128 City Road, London, EC1V 2NX, United Kingdom.
Contact: hello@betawave.co.uk

1. This website

You may read, link to and share this site freely. The written content is ours; please do not republish it wholesale as your own. We try to keep everything accurate and current, but the site is provided as-is — nothing here is a guarantee, a warranty, or professional advice for your specific situation.

Where we link to third-party sites, we are not responsible for their content or their practices.

2. The βWave software

βWave is proprietary software. It is made available only under a written licence agreement between you and BWAVE LTD — an agency licence, an exclusive licence, or a managed-service agreement. Your rights to install, run and modify it come from that agreement, not from this page. If the two ever conflict, your licence agreement governs the software.

No licence is granted by visiting this site, by downloading anything from it, or by anything written here. The source code is not published.

If you received βWave under AGPL-3.0. Between July and September 2026 βWave was distributed publicly under the GNU Affero General Public License v3.0. That grant is irrevocable for the versions actually received: if you obtained a copy in that window, your AGPL-3.0 rights in that copy are unaffected by this page. Releases made after 24 September 2026 are not offered under the AGPL, and no further public releases are made under it.

Except where a signed licence agreement says otherwise, the software is provided without warranty of any kind. You are responsible for how you deploy it, what you connect it to, and what you do with it.

Your responsibilities when running βWave

βWave can connect to third-party services using API keys that you supply, and can help you organise outreach to people. When you run it on your own infrastructure, you are the operator and the data controller. That means it is on you to:

comply with data protection law (UK GDPR, GDPR, or whatever applies where you are) for any personal data you process;
comply with the terms of any third-party service you connect — including their rules on automation and data use;
comply with the law on electronic marketing where your recipients are, including honouring opt-outs;
keep your own API keys and credentials secure.

We built βWave to keep a human in the loop for anything sent to another person, and we would encourage you to keep it that way. But we cannot supervise your instance, and we are not liable for how you use it.

3. Done-for-you services

If you engage us to run βWave for you, the specifics — scope, fees, term and notice — are set out in the individual agreement we sign with you. That agreement takes precedence over this page.

In general: fees are payable as agreed in that document; either side may end the engagement on the notice stated in it; and you retain ownership of your own content, data and accounts throughout. We do not hold your business hostage — if we part ways, you keep what is yours.

4. Booking a call

Booking a call is not a contract for services and places no obligation on either of us. It is a conversation.

5. Liability

Nothing in these terms limits our liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.

Subject to that: the software is provided without warranty and without liability except as set out in your licence agreement. For paid services, our total liability is limited to the fees you paid us in the three months before the claim arose, and we are not liable for indirect or consequential loss, including lost profits, lost business or lost data.

We do not warrant that any particular marketing outcome, ranking, reply rate or revenue will result from using βWave or our services. Anyone who does guarantee you that is worth avoiding.

6. Changes

We may update these terms; the date above will change when we do. Continuing to use the website after a change means you accept the updated terms. Changes here do not retroactively alter a signed services agreement, and they cannot alter a licence you have already been granted.

7. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer, this does not deprive you of protections available in your country of residence.