Stop renting
your own customers.
Booksy takes a cut of every new client. Angi sells your lead to four competitors at once. DoorDash charges you for the regulars who would happily order direct. You don't have a marketing problem. You have a landlord.
βWave is the marketing platform you own rather than rent. One install runs every client you manage — each isolated, white-labelled as yours, on your own server. Like GoHighLevel, except nobody can raise your rent or switch it off.
We read your own website and name the platforms standing between you and your customers. Ninety seconds, free, nothing changed.
Who's standing in the way, by trade
Nobody has to be persuaded of this. Ask any owner what their platform costs them and they will tell you the number, usually with feeling.
| Trade | In the way | How it bleeds |
|---|---|---|
| Hair, nails, lash & brow | Booksy · Vagaro · StyleSeat | A cut of every new client — and they keep the list |
| Trades — plumbing, HVAC, electrical | Angi · Thumbtack · Porch | A subscription, then you buy the same lead as four competitors |
| Med spas & aesthetics | Groupon · RealSelf · Mindbody | Deep discounts that bring in people who never come back |
| Restaurants & takeout | DoorDash · Uber Eats · Grubhub | A cut of every order, including your regulars |
| PT, chiro & rehab | Groupon · Zocdoc | Discounting, plus a fee to appear on someone else’s site |
| Hotels, B&Bs & short lets | Booking.com · Expedia · Airbnb | High commission, and the guest belongs to the platform |
What βWave does instead
It runs the four jobs a platform does for you, on your side of the fence, so the customer ends up on your list rather than theirs.
Makes the work
Writes in your voice from your own material, and builds and publishes the pages — so people find you, not your profile on someone else's site.
Puts it in front of people
Discovery, social, syndication and scheduling. Nine thousand organizations tracked by trade and ZIP, so the right people see it.
Handles what comes back
Replies, bookings, invoices. The inquiry arrives to you directly — no commission, no shared lead, no third party holding the customer.
Checks its own work
Including reading your site to name the platforms currently in the way. Everything is reported as confirmed or failed — never as attempted.
The same argument, one level down
βWave has always said own your marketing engine, don't rent it. That turns out to be the smaller half of the problem. You can own every tool you use and still be renting the customers themselves.
So the software runs on your own box, under your own name, and the job it does is taking the customer relationship back off the platform holding it.
"Your booking button goes to Booksy. What does that cost you a year?"
A question about their own website, answerable in one second, that nobody replies to with "yeah, I know that".
Find out who's in the way
We read your live site and name the platforms sitting between you and your customers. Free, read-only, nothing changed.